Sandmonkey at AUC Social Media Conference

We were asked to photograph, audio record, video record, and tweet about an event that was taking place, preferably on campus. It was also required to write a news story about the event that we covered, which was the AUC Social Media Conference where the renowned blogger, Sandmonkey, who is Mahmoud Salem, was the keynote speaker. "What is social about social media anyway?" asked Salem while giving his talk. 

By Mai Maamoun, Nour Ibrahim and Sarah Yasser



     On Tuesday, March 31, Mahmoud Salem, a renowned blogger also known as Sandmonkey, talked about the negative effects of social media on society at the Social Media Conference at The American University in Cairo. “Most importantly, how social media, to be dramatic, will destroy your life,” said Salem at his session titled, “All The Roads Lead to This.” As the keynote speaker, he spoke to a large audience of media students, professors and interested visitors. 

     Salem asked, “What is social about social media anyway?” Social media improves connectedness and linkability, but it also “disrupts the natural social order of things.” It has managed to destroy the concept of leaders. There used to be respect for leaders, like Winston Churchill, but today, Salem reflected, if a political figure sneezes during a speech, people would upload a YouTube video of it which would eventually go viral, make remixes of the sneeze on Soundcloud, and create a hashtag called “The sneeze.” 

     Social media is a disconnected way of dealing with people, “It gives you a way not to really talk to people, but you make announcements,” he explained. For example, Twitter has improved communication by setting a certain character limit. He confessed, “It became really annoying when people call me on the phone now.” 

     Salem currently manages his own digital marketing company. He is most well-known for his blog and tweets under the pseudonym: Sandmonkey. He had managed to write anonymously online between 2006 and 2011 until he decided to uncover who he was in February 2011. 

     In an interview after the session (for the full interview: Soundcloud), Salem said social media is important to “put things into perspective” for users. He had stopped blogging for a while, but he blogs when “things get interesting again.” On his motive, he said, “ The only way for me to deal with the miseries of the world actually, in order not to go insane, is by making it funny.”